“Similar to that, the creation of our Handmade Pan Pizza has been driven by customers telling us how we can continue to improve and become the best.” “We are proud of the way we have continued to expand and reinvent our menu, and it is safe to say Domino’s has not been this excited about a new product since the change to our hand-tossed pizza,” says Doyle. The campaign will offer medium two-topping Handmade Pan Pizzas for $7.99 each, giving fans and consumers a value-inspired way to try it and see how it stacks up versus the pan pizza competition.

In addition to launching the product in all of its nearly 5,000 stores in the U.S., Domino’s will begin a national television campaign on October 1 to promote its Handmade Pan Pizza. But what we think ultimately doesn't matter I'd encourage customers to taste for themselves.'ĭomino’s is making a grand entrance into pan pizza – a category that makes up one in every five pizzas sold in the U.S. “The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen. “There is a standard out there for pan pizza that we realized could be better,” says Patrick Doyle, Domino’s Pizza president and chief executive officer.

Domino’s Pizza debuts its brand new Handmade Pan Pizza, taking aim at offering customers what they have asked for: a crispy golden crust with a buttery taste – and handmade from fresh, never-frozen dough.

Handmade pan dominos crust